Yewef Gojo Episode 131

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Published Aug 20, 2025

The lack of knowledge and experience in starting a business, managing a business, and achieving success is seen as a problem for many.

For this, two books have been released in the market that are written in two forms.

The books are Neuroscience for Entrepreneurship (Volume 1) and Neuroscience for Leadership (Volume 2).

The author is Yared Isaias (PhD).

It is said that they are useful for using the ingenious human mind to reap good fruits and to study the best.

It is said that it helps companies, national leaders, individuals, and entrepreneurs to achieve leadership results.

Neuroscience for Entrepreneurship explains how our creative mind works and gives us an understanding of how we can use our unlimited potential brain skills that can be used for business purposes.

We have heard that the book explains how to start and grow your own business, relationships, and a meaningful life.

But what is the mind itself? How can it be used for business success? How can external problems be controlled? These are other issues that can be found in the books.

The author of the two books, Dr. Yared Isaias, is said to be the founder, owner, and professor of several successful companies and a professor at Key West University.

It is said that the author's motivation to write is based on extensive scientific research and the experiences he has gained from running his own business.

The books were inaugurated yesterday at the Ras Mekonnen Hall of Addis Ababa University, and business people, university teachers, authors, and others who are thinking about starting a business, those who are responsible for their work, and those who are on the same path, are invited to read them.

It is noted that the writings were prepared in three languages: Amharic, Oromo, and English.