One of the main plot points is a forbidden love between castes, as played by two characters with different origins, Maya and Bahuan. Maya is clever and amazingly charming with dimples, enchanting eyes and all. She is also cheerful, an employee of a call-center inRajasthan and part of a traditional family of Vaishyas – the trader caste. Bahuan is finishing his studies in America, where he works, but could never forget the humiliation he had to go through as a child for being a dalit (untouchable).
Bahuan is the son of two servants, also untouchables, who were burned at the stake for accidentally touching their master while he bathed. As a young boy, the disorientated youth, walks by the River Ganges, where Opash Ananda is with his two sons: Amithab and Raj. Amithab (the older son) out of curiosity, touches Bahuan, reaching for his necklace. Opash sees this and reprimands his son, since Bahuan is an untouchable and is not "clean". Shankar, a liberal Brahmin appears and defends Bahuan, beginning a fight with Opash that will prevail until the end of the narrative. Opash leaves with his two children. Bahuan recounts his troubled life to the attentive Shankar, who reveals his lonely life and adopts the child, despite the prejudice he suffers from many people.
Maya has reached the age to marry and her parents, the perfume maker Manu Meetha and Kochi, search all over for a suitable husband. Like every Indian girl, she had always believed they were the best suited people to find the right man; but that was until she met Bahuan. Moved by an overwhelming feeling, Maya is willing to impose her will to her family and doesn't understand why he seems so reticent. Only when the truth about his origins come to light she understands his fears. Between promises and risks, the couple plan a future together and keep being surprised by fate. On their way, are Raj Ananda, her parents' "golden dream"; Bahuan's investment in his career; and the Brazilian company Cadore, of which he becomes a partner years later.
Raj is the middle child of Opash and Indira Ananda. Opash is a wealthy tradesman, who makes the agreement with Manu for Maya and Raj's marriage (making it even harder for her and Bahuan). Opash and Indira have three other children: Amithab, Ravi (the youngest son) and Shanti (their only daughter). Amithab (the eldest), married to Surya, with whom he had a precocious daughter, Anusha. Amitahab is the dutiful older son, but not having a male heir has diminished his status (although not overtly), a point of jealousy that drives the ambitious Surya. Ravi, the youngest boy, falls in love with a Brazilian girl, Camilla Motta, and their relationship, which eventually leads to marriage will bring the conflict between East and West to the forefront, as Camilla tries to adapt to the Hindu culture. Shanti, the youngest and the only girl, had been prepared for marriage since she was a small child, learning the "womanly arts" of the society: dancing, brewing chai (tea), looking beautiful and serving members of the family. But she is uncomfortable in this role, and with her friendship with Camilla she explores new possibilities beyond the home. She aspires to obtain a university education and be free to choose who she falls in love with, or if she marries. This is in stark contrast with Opash's mother and the most dominant figure in the house. She is the vanguard of tradition in the Ananda home, quoting traditional proverbs, insinuating normative roles and generally annoying Indira and Surya. But she holds a secret which will affect the people of the Ananda home. Meanwhile, she too is always being annoyed by Karan (or Chacha), brother of her late husband; her brother-in-law, a capricious older man, he lives in Opash's home after his wife left him for another.
While Maya and Bahuan secretively attempt to be together, Raj has also fallen in love with Duda while in Brazil. The feeling is mutual; however, they cannot be happy together because of his parent's arranged marriage to Maya. Duda attempts to fight for Raj's affections and his families preconceived notions. During the course of the story she becomes disillusioned, and eventually the conflict between the possible and the improbable force her to abandon her relationship with Raj, in favor of a new love. She works in an aesthetic clinic owned by Ilana and Chiara, two very different women. Ilana is married to Cesar Motta, an ambitious man who can't control their son, Zeca, a boy without imposed limits, considered a delinquent and leader of a group of bullies at the local high school. Chiara, although a beautiful mature businesswoman, reads a lot of self-help books and who will, as the plot progresses, be involved romantically with Murilo, a loyal employee in the company of the Cadore family and brother of Tonia, girlfriend of Tarso Cadore, a young schizophrenic.
The plot also portrays the couple Sílvia and Raul. Married for a long time, they have a daughter, Julia, who is Camilla and Leinha's friend. The couple's lives will change drastically with the arrival of Yvone, Sílvia's highschool friend, who comes back when her friends needs her help the most, since she is experiencing a crisis in her marriage. But, behind her innocent face, Yvone hides a personality disorder: she is a psychopath. She will take advantage of the trust deposited in her to ruin many dreams and illusions.
- Ya Fikir Wog